Strategy is about choice, which affects outcomes. Strategy is about what to do, and more importantly what not to do.
A Strategy is a long term plan of action designed to achieve a particular goal. Strategy is differentiated from tactics or immediate actions with resources at hand by its nature of being extensively premeditated, and often practically rehearsed. Strategies are used to make the problem easier to understand and solve.
Strategy answers questions of "What" and "Why" or "Why not". Tactics answer questions of "When, Where, How, and by WHO".
Strategy are relative terms i.e. long or short is relative according to the nature of the business, the owner of strategy and therefore the scope of the strategy are also relative, for instance a multi-nation organization may have a strategy and it's divisions may be given a strategic direction, however, each division may have its own strategy which is defined within the scope of the strategic direction defined by the superior organization unit. These divisional strategies sometimes are the tactics of the supoerior organization.
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