Jack Bloom - Lesson 4 Porter's 5 Forces

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Comment by Fred Page on February 4, 2010 at 2:51pm

Much better content than I expected.

Comment by Timothy Hooker on September 10, 2009 at 10:17am

Although on a smaller scale than some of the mentioned companies, this certainly applies to my IT Support business. It reminds me of the importance of fine-tuning my offerings to make them unique from my competitors.

Comment by Severino Bento Ferreira Junior on June 9, 2009 at 7:09pm

Stunning content. Thank you very much.

Comment by CPWW on June 6, 2009 at 9:29pm

Thk for the re-freah course to wake up our mind on marketing. Well Done !!

Comment by Arnaud Brulé on June 2, 2009 at 4:46pm

Thank you for this course. It was a useful refresh of my master's degree 12 years ago. This framework of M. Porter remains absolutely relevant today.

This however makes it a difficult challenge for newly entering entrepreneurs... I can still see a big differentiation potential with more customer-centric approaches. How come so few businesses really make it right in this area? I mean for instance badly managing customer expectations over time... overpromising to catch the fish, etc.

Comment by Naheed Siddiqui on May 22, 2009 at 2:51am

if its a free course then why it talks about payment, i dont understand.

Comment by Daniel Wing on May 21, 2009 at 9:27pm

Thanks Jack. This is an excellent lesson in strategy. I am reading a book about strategy called "Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne that describes how to find opportunities outside of the "red ocean" of the competitive forces. Similar to the company examples you give at the end of the lesson, particularly Steve Jobs in recognizing his ipod opportunity. If an entrepreneur can go beyond competing on price and differentiation alone, then the competition will be irrelevant.

Comment by Ninon de Vere De Rosa on May 12, 2009 at 6:57pm

What a great offer.

Comment by DIANA RAJ on April 16, 2009 at 9:43am

Excellent

Comment by David Zhuwao on April 15, 2009 at 11:34am

Very well presented. Thanks a lot for this video.

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